Influencing or Referencing: Fashionable Digital Strategy
As we know, influencers can play an important role in increasing your awareness of your activity, in particular to increase the visibility of your profile Instagram’s profile.
Influencers place the consumer at the heart of the content strategy by offering them an active experience and bringing their community to life. Whether with instant interactions, live or via chat.
Often speaking the influencer in his community respects a certain editorial line in accordance with the brand he represents. As for example with the Benefit brand, these influencers are the new faces of brands and make the new generation of “Millennials”. What could be better for a brand than to communicate via a person who already has a link with its target.
Influencers can be found on several social channels (YouTube, Instagram, Tik Tok, Snapchat or via blogs) and concern different sectors: from cosmetics, decoration to clothing, travel, brands swear by influencers to boost their visibility, their sales and promoting the popularity of their new products or services.
This is a real transformation unlike the opinion leader of the past who has transformed today into a person with the main skill of managing social networks, a sort of “star” community manager.
Take for example Enjoy Phoenix, followed by more than 5 million people on Instagram. For example, it was chosen by the Benefit brand to be its ambassador in France. You can imagine that as soon as it highlights a product like the photo below, visibility is important: