GENERAL QUESTIONS

Support - Di-Touch - The French Digital Touch
At Di-Touch, we are transparent and honest at all times. We believe that working with a digital marketing solutions should be straightforward and easy, and you should never feel unsure about how we do things.
 
That’s why we’ve created this list of frequently asked questions. It’s designed to help you learn more about the services we offer and what you can expect from working with us.
 
We’ve done our best to answer the common questions that we’re asked to give you more insight into how we work.
If you have any other questions about our service, don’t hesitate to get in touch.

Di-Touch

Our head office is in London at 145 abbey road, NW64SS (Beatles Road).

We created the company in 2019 and are aiming to grow our business in UK and in France.

We provide all digital marketing solutions, especially SEO/SEA, lead generation, community management, website development & optimisation, email marketing.

Most founders don’t see the importance of creating a digital marketing strategy around their business. But, it is very important! It can help for visibility, reach a bigger market, interact with customers faster and thus get to know clients by offering more personalised products or services. 

Community Management

Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. It’s how a brand uses opportunities to interact with their audience to create a network in which they can connect, share, and grow.

Firstly, you need to define a good strategy and assemble research to help build your business case. Secondly, you need to understand the community management approach needed, based on business objective and member characteristics. Thirdly, you need to audit current governance – or lack thereof – of social media and collaboration environments

1. Actively listen and engage with conversations happening in your field
2. Encourage social recommendations
3. Run social media contests to attract new customers
4. Direct social media followers to your blog
5. Invest in social ads
6. Delve a little deeper to make real connections
7. Become a known entity using social media group

To measure your ROI on your community management strategy, you need to know what you measure in terms or retention/acquisition…

You have to analyse and calculate all metrics you have in hands.

Then, see the conversion rate to your different goals and use them to achieve better results for your next campaigns

 

Branding & Graphic Design

Branding is the fact of promoting a product or service by identifying it with a particular brand.

Graphic design is art with a purpose. It involves a creative to solve a problem or achieve several objectives, using images, symbols or even words. It is a type of visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

We will see with you what do you need in terms of designs for your company or yourself and we will estimate a price based on our packages.

Sasha, our graphic designer will do her best to take care of your designs and according to your needs. If you have a special request, we also work in collaboration with qualified designers

Email Marketing

When we talk about personalised emails marketing, we don’t mean that you send an individual email to every subscriber. You need to send mobile friendly emails, design everything, automate your email campaigns, segment your subscribers…

Best ways to do email marketing are:

  • Build a targeted email list
  • Know your goals
  • Understand email types
  • Know the audience
  • Focus on email marketing designs
  • Test and rate
  1. Use personalisation for customer retention
  2. Create subjects lines that improve conversions
  3. Create consistency
  4. Personalise with dynamic contents
  5. Promote social sharing

To calculate your ROI on an email marketing strategy, the first step in calculating your email marketing ROI is calculating how much you spend on your email marketing.(calculating how much your email campaign brings in is fairly easy, if you sell your goods online).

SEO/SEA

A campaign issued by Google may be more or less expensive depending on client’s keywords and according to competitors.

There is always some difficulty in deciding whether to choose SEO or SEA for your website marketing campaign, especially if you’re working in a range of different languages. Both strategies provide significant benefits.

In our SEO/SEA services, we do an entire optimisation of your website in terms of keywords and benchmarking.

We launch, if needed, SEA campaigns with relevant keywords according to your business.

All this to make you appear first in the search results.

 

If you require to us to launch SEA campaigns, we could do it for you for the package included the SEA and SEO, we will not charge you to launch and optimise your campaigns.

However, campaigns have daily budgets, so you’ll have to pay the costs by Google.

Website Development & Optimisation

Making a website SEO-Friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

All of our websites are SEO-Friendly.

When you take the package of the creation of your website, the optimisation is included. However, if it’s only a website optimisation, without the creation, it is not included.

We work very fast to do the best work for you!

Our websites takes between 4 and 6 weeks work at a minimum from start to launch. This includes weeks design, mockups and weeks of modifications. It could take much longer if you have not the content already written.

You can check how many visitors you’ve had to your website thanks to our digital tools and our SEO experts who provides you reporting every week.

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